Anchor Social Media with Calendar for Success
Everyone wants to get the biggest bang for their advertising buck. The quickest way to align the company’s ad campaign threads to different media sites – and stay within budget – is to create a social media calendar. With so many options of where to post offers, information, sales, tutorials and the like, where does one start? Implement the Power of Three to align the calendar. Choose three – and only three- of the most popular social media sites available to promote a product or service. These sites include YouTube, Facebook, LinkedIn, Pintrest, Twitter and Instagram among many others.
Consider which sites would create the most buzz regarding the company’s target audience in relationship to the company’s product(s) or service(s). For example, if the product is a headset that comes in a number of colors and is geared toward teens, then look at the visual and auditory impact that Instagram, Pintrest and YouTube can offer.
Next, pull out the work calendar and see when deadlines typically fall. Plan social media needs ahead of and around the steadfast dates like staff meetings, inventories, and peak customer hours if the company has retail space(s). Pull up an online calendar, or a physical desk calendar, and begin to fill in the site names. Some people like to mix the media days so they appear random in appearance to the audience. For example, in a four week calendar, Weeks 1 and 4 use: Twitter on Monday, Wednesday and Friday; LinkedIn on Tuesday, Thursday and Saturday; and YouTube on Sunday. Weeks 2 and 3 concentrates Monday through Friday on multiple Twitter posts, YouTube posts on Saturday, and Linked posts on Sunday. Others have success with a steady streaming of repeated patterns throughout the month. A sample 6-Day pattern may designate the following: Monday and Thursday, Pintrest; Tuesday and Friday, Facebook; Wednesday and Saturday, YouTube.
Plan media calendars in three month blocks. Each quarter assess the success of the impact on the target market. Tweak it as needed. Having a plan – even one that appears random to the casual viewer – is the best way to ensure ongoing success with social media.
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