• Home
  • About
  • Services
    • Web Content
    • Copywriting
  • Kudos & Comments
  • Blog
  • Contact

May 25, 2016 By marisa

Great Copywriting Uses Spicy Words of Desire

Spicy Imagery Evokes Desire in Copywriting

Spicy words that hint of desire can move promotions for products and services.
Spicy words that hint of desire can move promotions for products and services.

The term, “spicy words” may evoke a lot of vivid imagery – anything from jalepeno poppers to racy lingerie – and then some! For the intents and purposes of this brief blog, spicy wording and its associated imagery is meant to gingerly pique the readerships’ curiosity through  copywriting about an event, product or service provided.

Consider a travel agency and their choices of words to describe promotions. They would want to use exotic, colorful and playful wording in their advertisement copy to grab the attention of current or future clients to entice them with offers of tours, cruises and excursions. Dull wording here would be the death knell of the adventuresome among their potential market reach.

Why? That’s easy.

Writing that sizzles on the page, whether it describes scuba diving in Belize or a heel-tapping trip to Kansas to witness the world’s largest ball of twine, simmers within a reader’s mind long after it is read in an ad, brochure or web page.

But just as a shake of cayenne heats up a bowl of blackbean chili, hot words must be used with care.

Too much and readers will stop reading.

Not enough? They may never begin.

 

Below are some tips for using evocative language in copywriting:

  • Use spicy wording sparingly for the greatest benefit
  • Pair the spicy words with compatible images so they are not jarring to the reader
  • Wrap spicy words in more direct, short, and snappy exposition so the wording stands out
  • Create intensity with a flight of spicy words or phrases for emphasis
  • Resist an overuse of alliteration. It drains the energy out of the spicy words – or worse sounds silly, rather than saucy.
  • Connect the brand image to the spicy words for greatest impact

Engaging an audience with words that create desire leaves memorable images and creates longing. Creative phrasing in copywriting makes good business sense. It sends customers to a store or online site for more.

 

Filed Under: Business Writing, copywriting, Skills, Uncategorized, Writing Tips Tagged With: advertisement copy, copywriting, spicy words, web content, word choice

Welcome!

Hi, I’m Marisa Moks-Unger, Owner of We Write It Right. The goal of my company is to help you succeed by furnishing you with the right words. My vibrant customers include successful business owners, busy entrepreneurs, and other individuals who are changing the workforce by doing “something worth writing” with their valuable time. We Write It Right can provide words to help you succeed.

.

 

  • Email
  • Facebook
  • Linkedin
  • Twitter

Altruism Helps Our World Grow

Selflessness Moves the World Forward Altruism is a fresh breath of air in today’s world. We are all painfully aware of the seams that have been ripped open in Charlottesville, Houston, and throughout the entire state of Florida. These tears are both manmade and natural disasters. Nearby, in Mexico, record-setting earthquakes and tsunamis also created more angst […]

Writers’ Resilient Behavior Hallmark of Professionalism

Writers Keep Resilient With These Three Tips Busting through a writer’s block compares to the upward thrust of Spring flowers – their resilient nature ensures that they will continue to bloom. I have never met a professional writer who has not battled his or her share of writing blocks. Most are formed over basic errors, such as spelling, […]

Close Observation Creates Better Copy and Content Writing

Take These Three Passes When Observing Subject Matter We’ve all seen cats observing their vistas. Sitting in windows, their tails twitch with excitement. We, too, can easily write better copy and content by looking at subjects with intense curiosity. Three views we can take on a subject include its physical appearance, its social impact, and its holistic application. Physical Appearance Drives Most Copy […]

Tags

#adcopy #blogtips #marketing #businesswriting #Career #flow #forgiveness #wewriteitright #greenliving #hireaprowriter #honesty #wewriteitright #blogs #webcontent #journalwriting #skills #soothegrief #wewriteitright #wordsthatheal #writersblock #writingtips advertisement copy business writing compassion in the workplace copywriting Editing Tips editorial services encouragement entry-level resumes forgiveness hearing with intention heartlines launch listening closely marriage marriage proposals praise proofreading reframing resume tips self-help tool social media spicy words web content wedding vows we write it right winners word choice writing tip WWIR

Why Meet Clients in a Coffee Shop?

https://twitter.com/MarisaMMU/status/922858101363167232

Copyright © 2018 WeWriteItRight.com