Isotypes Create Connections with Images

Today’s word-of-the-day has a technical spin to it. Isotype (noun) – 1. a drawing, diagram, or other symbol that represents a specific quantity of or other fact about the thing depicted.  Every isotype of a house on that chart represents a million new houses. 2. a statistical diagram, graph, chart, ect., which employs such symbols.

First, technical writers, including grant proposal writers, know how valuable the isotype are to projects. They relate complex information to the masses. Information is quickly understood through pictures.

Furthermore, Iso is a valuable affix. It comes from the Greek for equal. These images relate meaning  across languages and cultures. Isotypes, which use iconic commercial art, are a go-to for writers and graphic artists alike.

Finally, extensive examples of isotypes and a history of how they were introduced into modern graphics after World War II, check out this Pintrest page: https://www.pinterest.com/wcmlibrary/isotype-graphics/?lp=true

Isotypes Message of Inclusion

Next, the direct message today’s word describes utility: Choose your symbols carefully. They need to convey the highest good from a writing project. Art, after all, speaks much louder than words. As we can see, isotypes come in many forms. They help readers. Pictographs and stock photography can bring fresh life to assimilating complex materials. Finally, the faster and easier an audience can understand a point, the better the chance a writer has of writing a successful article, report or bid.

Your Turn

Skip journal writing today. Instead, take time to Google search examples of images. Then, save sites that can help with future projects. By comparing and preparing where to locate images now, valuable time is saved during a project.

Here’s to growing your flow,

Marisa Moks-Unger