Editing Service Maintains Client Confidence
Editing. You can sidestep it in a project budget. You can hand it off to a subordinate. You can even do the work yourself when the initial draft is done. What you cannot wriggle out of is the damage that comes from dismissing an editing service as an irrelevant task.
In the responsible equation of work ethics, there are two answers that hang in the balance. Either you:
A. Assign the individual with the best written communication skills in-house to the task of editing, or
B. Source it out.
It’s going to be your decision. But the bottom line is, editing matters. A lot.
If you go with choice A, check the document thoroughly for consistency in style, tone, and voice. For example, if your company is a buttoned-up business environment, say a law firm or a medical office, stay consistent with the content by honoring the seriousness in the word choices and sentence length. And, just as with the tech industries, beware of the overuse of jargon. And, again, if it is a traditional business, choose to write in third person.
These choices will change with how constrained or relaxed the environment of a particular industry and its intended audience appears. Furthermore, ensure that the piece has been edited for appropriate format. Check to see that the body of the piece is in place with an introduction, supporting paragraph(s) and conclusion. Are the transitional phrases in place? Then, do the proofreading of the piece. See a previous discussion for three tips for proofreading.
If you do contract an editorial service, do your research. Is it reputable? Is it regional, national or global? Use an editing firm in the country in which the business resides. Here is why: There are distinct spelling errors that can easily be accidentally added to the text if the service is global. The addition of an “s” used for a “z” – such as analyse (UK) for analyze (US) is one of many examples of pitfalls with global editors. Get passed this predicament by working with a local or regional company.
Remember, the choice is yours!