Poetic Devices Create Excitement with Sound
Sound – and both its denotation and connotations – are important aspects of good writing. Repeating patterns and creating tension is vital to great content and ad writing. Add excitement to entice readers. Use poetic devices, such as onomatopoeia, repetition, and alliteration. They add zest to descriptions. Below are some ways to readily apply sound to improve writing.
Words that Burst with Sound
The use of onomatopoeia, or words that are spelled the way they sound, packs a punch. Such sound words are reminiscent of vintage “Batman” episodes where bam, boom, and wow were placed in zigzag-border boxes above action shots. Additionally, many nature sounds are naturally used in content and ad copy. Consider swish and swoosh. The buzz in BuzzFeed. The tweet behind Twitter. Think of the “snap, crackle, pop” of Rice Krispies. They add movement and texture to text. Use them as exclamation points, sparingly, for greatest impact.
Create Energy with Repetition
Phrase wording to add additional movement. Recall the 1981 Faberge Organics Shampoo TV commercial. It featured a multiplying screen with the wording, “I told two friends. Then, they told two friends. And so on. And so on. And so on.” And who can forget Franco American’s “mini, mini, mini, ravioli, oli, oli, oli…”. Earworms, yes? But effective ones, for certain.
Accelerate Action with Alliteration
When using alliteration, the first letters are repeated to create catchy slogans and phrases. These often form the products’ names such as Cocoa Krispies, Frosted Flakes or Captain Crunch. McDonalds had a “big. beefy. bliss” ad. And a Nike ad used repetition to sound like alliteration in “My better is better than your better.”
To bring it all together, add movement to writing with onomatopoeia, repetition, and alliteration. As that energy snowballs, it adds more interest in a product or service to potential customers. And that, as they said in the throwback Pearl Drops ad, “Is a great feeling!”