Copywriting

Copywriting- The Art of Promotion

Copywriting includes the use of ads, taglines, jingles and promotional material to showcase your brand in the marketplace. Advertising and promotional content produce company visibility. Forms include includes print and electronic ads, taglines, jingles, and press releases. First, the goal is to create copywriting for your company to promote products and services. Next, cutting-edge wording propels people to purchase your goods and services. Finally, your sales increase user presence on webpages.

Advertisements are essential to any marketing campaign. They quicken the pulse. Then, creates an irresistible desire to purchase items and services. Our copy makes your business sizzle in multiple media forms.

Press Releases

Press Releases are crafted to catch readers’ attention. After all, time is money. And, you want to make sure your product, service, or event is well publicized.

Taglines and Jingles

Taglines position a company’s services and products with a focused story. Conveying customer trust and desire towards a business, taglines are typically no more than seven words.

Jingles, which come unscored, make your product or services stand out. They are memorable, imaginative, and inventive. Moreover, these sayings become a part of the social consciousness. Consider Coca Cola’s™ “It’s the Real Thing” and McDonald’s™ “You Deserve a Break Today” as classic examples of highly successful jingles.

Promotional Products

Promotional Products put feet to your business. They include brochures and catalogs. Also, promotional products are various print items, like copy for pens, t-shirts, and posters. They carry the message to customers.

Scrabble Words for Flow

Create a Word Bank from Scrabble

Word Lists from Scrabble — First play the game, then get writing from your curated word list.

Sunday afternoons find my husband, mother-in-law, and I playing Scrabble. This ritual helps us to pass the time during the pandemic. The games usually run one to two hours. We have taken these games to a new level by anticipating them each week, then carefully crafting our word choices. It helps that all three of us are avid readers and come up with a variety of interesting diction.

Also, the game gets my mother-in-law’s mind off of the local paper’s with its teeming death notices of Covid-19 victims – most from local residential living facilities. And, she is now interested in the fact that I am using these word lists to write from professionally.

Next, free write for a few. Make a list of the words developed during the game. Then use the list as a springboard to write a creative piece using as many of the words as possible. Play with long and short lines. Add some rhymes. Look for alliteration. Give yourself about 10 minutes. See what images appear.

Then, select a genre or two to carry through. As a theme arises from the free write of the word list, follow the lead. Perhaps a poem rises up. Or, a one-act play. Or, both! Choose one genre knowing that you can come back and create more works from any single topic.

Now, it’s your turn! If you have a Scrabble game somewhere hidden in a hall closet, it is time to get it out and try your hand at this writing tactic. It employs procrastination by allowing you to blow off writing at first by playing a game. Then, you are rewarded for the time you invested in the game by writing a piece from the words you and others generated.

Here’s to growing your flow,

Marisa

TGIFF – Thank God It’s Friday Flow

Cliché Finds Flow on Friday

Congratulations, you’ve made it to Friday. And, at the workweek’s end, there is time to find flow. But, where do you go to find flow? First, realize that flow can happen anywhere at anytime. Need proof? Look at this past post on finding flow in a card and party goods store. Simply click right here: https://wewriteitright.com/visit-flow-in-a-party-goods-shop/

How Gratitude Leads the Way

Use grateful eyes to take in the world around you. Then, instead of planning to hit the bars and clubs when the clock strikes 5:00 PM, other options present themselves during these times of pandemic. Why not take a virtual tour a museum? Or, take a walk or bike ride through a park? Or, spend an hour working on a poem, and essay, or a blog post. When you are grateful for the options you have – even if you are working from home amid shutdowns – then that is enough.

Your Turn

Playtime creates greater flow. — Spirographs, Etch-a-Sketch, and Slinkys are just a few ways to re-enter flow through playtime. What was your favorite activity as a child? When was the last time you tried it as an adult?

Think back to grade school, junior high, or middle school. Think about the electives that you took that helped round out your schedule. Did you take dance or music classes? Weight training? Or, perhaps, like me, you did candle making. Whatever it might be, try to reunite your lost teen with your adult self. Take time to write, dance, sing, paint, or play with your Spirograph! You’ll be glad you did!

Here’s to growing your flow,

Marisa