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Altruism Helps Our World Grow

Selflessness Moves the World Forward Altruism is a fresh breath of air in today’s world. We are all painfully aware of the seams that have been ripped open in Charlottesville, Houston, and throughout the entire state of Florida. These tears are both manmade and natural disasters. Nearby, in Mexico, record-setting earthquakes and tsunamis also created more angst […]

Writers’ Resilient Behavior Hallmark of Professionalism

Writers Keep Resilient With These Three Tips Busting through a writer’s block compares to the upward thrust of Spring flowers – their resilient nature ensures that they will continue to bloom. I have never met a professional writer who has not battled his or her share of writing blocks. Most are formed over basic errors, such as spelling, […]

Close Observation Creates Better Copy and Content Writing

Take These Three Passes When Observing Subject Matter We’ve all seen cats observing their vistas. Sitting in windows, their tails twitch with excitement. We, too, can easily write better copy and content by looking at subjects with intense curiosity. Three views we can take on a subject include its physical appearance, its social impact, and its holistic application. Physical Appearance Drives Most Copy […]

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