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Close Observation Creates Better Copy and Content Writing

Take These Three Passes When Observing Subject Matter We’ve all seen cats observing their vistas. Sitting in windows, their tails twitch with excitement. We, too, can easily write better copy and content by looking at subjects with intense curiosity. Three views we can take on a subject include its physical appearance, its social impact, and its holistic application. Physical Appearance Drives Most Copy […]

Basics Back Good Copy and Content Writing

Here’s the Scoop on Keeping Content Fresh Great copy and content writing are expensive ways to promote products and services. The cost is factored by considering the assignment’s concept, draft, editing, and delivery. Additionally, the quality of writing of professional writers is influenced by many things, including: Professional background; Advanced degrees and continuing education; And, the variety of lifestyle experiences that contribute to overall knowledge. More importantly, great writing results from a […]

Three Ways to Unify with Heartfelt Writing

Optimistic Writing Enhances Personal and Professional Ties “Write it on your heart that every day is the best day of the year.” Ralph Waldo Emerson’s words from his poem, “Write it on Your Heart,” is as timely now as it was when it was written 150 years ago. How can we use positive, heartfelt writing to lift up others through personal correspondence and […]

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Increase Flow with Prompts from Everyday Objects