Welcome! I’m Marisa Moks-Unger and my company’s goal is to help you to succeed. How? By furnishing you with the right words. My customers include  business owners and entrepreneurs who are changing the world by doing “something worth writing” with their valuable time. Our words can help you succeed!

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Close Observation Creates Better Copy and Content Writing

Take These Three Passes When Observing Subject Matter

We’ve all seen cats observing their vistas. Sitting in windows, their tails twitch with excitement. We, too, can easily write better copy and content by looking at subjects with intense curiosity. Three views we can take on a subject include its physical appearance, its social impact, and its holistic application.

Physical Appearance Drives Most Copy

Want better copy and content writing experiences? Opt for close oberservation.
Close observation of the physical, social, and holistic applications of writing.

As the old adage goes, “you can’t tell a book by its cover.” Yet, much of the writing we create for copy and content is heavy on visual appeal. So if we are already transfixed on how a product or a service appears, then how can we look more closely at it? What we are looking for are the details of the product or service that make it unique or valuable to the consumer.

For example, does a nozzle on a garden hose have new settings for water distribution not found on competitors’ hoses? Or, does a restaurant offering freshly made juice stand apart by using only sustainably produced serving dishes and cutlery? Specific features make a subject stand out from the competition. Beyond the cover or visual aspects are positive societal impacts to entice customers, too.

Describing How a Product Helps Consumers Connect with Others

Enabling consumers to connect with others in a product or service description is another way to add value to a copy and content writing. Going back to the previous example of the hose, a product or service can  appeal to people when they can use it to help others. A long-range flow might help one neighbor water an elderly neighbor’s flowers. Relationship building among potential customers can easily move from copy writing into social media, which are enhanced with photography and video.

Holistic Approach to Subject Observation

The added-value of a holistic observation of a product or service creates brand loyalty. If a customer experiences satisfaction, then he or she is more likely to be a repeat customer. For example, if a particular demographic consists of environmentalists, then they may be more likely to feel good about eating at a restaurant that serves biodegradable service wear. The menu selections may further resonate with such consumers if it contains organic, locally sourced produce and animal products. The restaurant itself may resonate with consumers who prefer a small business over a nationally known eatery. These personal sorts of considerations are viewed as holistic benefits to a product or service.

Observations Increases Value of Subject Matter

Creating catchy copy and content writing benefits from close observation. The physical description brings a subject to life. The social description adds the appeal of altruism to the subject. Finally, the holistic description encourages consumers to relate their personal beliefs to an item’s identity. They are the easiest way to produce thoughtful and enticing wording for any number of products and services.

 

 

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Basics Back Good Copy and Content Writing

Here’s the Scoop on Keeping Content Fresh

Want to keep copy and content wiring fresh? Here’s the scoop: go back to the basics for clear writing.

Great copy and content writing are expensive ways to promote products and services. The cost is factored by considering the assignment’s concept, draft, editing, and delivery. Additionally, the quality of writing of professional writers is influenced by many things, including: Professional background; Advanced degrees and continuing education;  And, the variety of lifestyle experiences that contribute to overall knowledge. More importantly, great writing results from a keen appreciation for the basics in grammar and punctuation. Knowing when to break the rules, and when to stick with them, creates memorable campaigns. Why are these qualifications so important?

Because, every word counts.

Some Suggestions for Timely Text

If you are creating your own copy or content writing, you will want to be scrupulous about your posts, blogs, and email writing, too. It lends to an overall appearance of excellent work. Moreover, this gives credibility to professionalism. To gain potential clients’ trust, use a few tried-and-true rules:

  1. Write in the active voice. The use of passive construction takes more words and loses energy.
  2. Choose precise wording. This is sort of important to get the point across.
  3. Add interest with shorter sentences mixed with longer ones. It matters. The mix of the two makes for more pleasurable reading.
  4. Avoid excessive punctuation!!! THE SAME GOES FOR WRITING IN ALL CAPS. Or. Writing. One. Word. Sentences. Or. Paragraphs. Just say, “No!”
  5. Use shorter words for clarity. The utilization of longer forms of verbiage increases loquacity at the expense of clarification of textual references.
  6. Impress with wording. Make it sound positive, vibrant, and motivating. Irritating, overbearing, and angry writing is often counterproductive and prevents customers from desiring a product or service. Remember, mood matters.
  7. Prevent writing from sounding too hip, overly chic, or extensively exotic for the product or service being sold. Over-exaggeration does not build trust.

Finally, basics in brevity, clarity, and mood help to create great copy and content writing. Follow the above suggestions to write your own work. Or, contact us at info@wewriteitright.com to help you create memorable product and service descriptions to promote your business with flair.

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Three Ways to Unify with Heartfelt Writing

Optimistic Writing Enhances Personal and Professional Ties

“Write it on your heart that every day is the best day of the year.” Ralph Waldo Emerson’s words from his poem, “Write it on Your Heart,” is as timely now as it was when it was written 150 years ago. How can we use positive, heartfelt writing to lift up others through personal correspondence and professional writing?  Below are three ways to achieve better communications to cross the bridge from anxiety to confidence.

Showing concern through wording adds depth to both business and personal relationships.

Connect Heartfelt Concern to the Reader Early in the Writing

Whether keying a business letter or writing original wedding vows, make contact with the reader with memorable prose. Make sure that the greeting – or salutation – in the letter is friendly instead of static. Prefer the familiar over the rigidity of formal writing, especially if someone has encouraged a friendly relationship in business. A simple way to accomplish this act is to use the person’s first name. “Dear Emily,” is much more pleasant to the reader than, “Ms. Smith:”. In personal correspondence, be even more touching with the opening. For example, “To My Sweet Daughter, Elizabeth,” rather than “Liz,”. The well-worded salutation adds depth to a letter.

 Keep the Momentum Building

In his book, “The Four Agreements”, author Don Miguel Ruiz states that the first rule or agreement to follow is “Be Impeccable with Your Words”. He goes on to write: “Just imagine what you can create with impeccability of the word….you can transcend the dream of fear and have a different life.” And you can pass that on to others. When honesty is the primary concern in the writing, then the results of any correspondence builds upon integrity and creates confidence.

Closing with Dignity

When ending a letter – or something as simple as an email to a loved one – be mindful of the closing. Creating ambience counts here. These are the final words of a written piece that will linger. If the predictable, “I look forward to your reply,” followed by “Sincerely,” is dropped, a formal requirement is met. How much more timely to add a personal touch, “Looking forward to having coffee with you after our meeting next week,” adds warmth to a professional letter. A nod to a childhood remembrance, “With love to Mom’s favorite son,” increases tenderness, playfulness, and commitment to the bonds that family and friends share.

Putting It All Together

Keeping a consistent positive stance while writing personal and professional correspondence increases the feel-good nature of the relationship between the sender and the reader. Isn’t that what good writing is always meant to do?

Do you desire help with writing heartfelt business correspondence or personal letters or notes? Get ahold of We Write It Right today for more information. Click here to contact us for More Information.

 

 

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Altruism Helps Our World Grow

Selflessness Moves the World Forward

Altruism is a fresh breath of air in today’s world. We are all painfully aware of the seams that have been ripped open in Charlottesville, Houston, and throughout the entire state of Florida. These tears are both manmade and natural disasters. Nearby, in Mexico, record-setting earthquakes and tsunamis also created more angst for the region.

During times of crisis, we do our best work. And maybe that is because it is not for ourselves, but directly for others.

And, as September 11 always reminds us, we grow as a nation every time we go through dark times. Each time we are able to rewrite the negative narrative with positive acts of selflessness. And each time opportunities abound in how we can suture up the wounds with healing actions and words.

As a business owner, I am involved with a county-wide project as the selected Erie County Poet Laureate called “Picture This”. At Monday’s ceremony, Remembering 9/11, I was asked to write and read a poem. I chose to create one from the Fred Roger’s quotation on how altruism helps children in times of crisis. His quote speaks about the wise words his mother would say to him when he saw disasters play out on the television: ” Look for the helpers.” Below is the poem I wrote for the occasion. May we all realize that in times of crisis that the helpers are as close as our own two hands.

 

Helpers

When I was a child and saw scary things in the news, my mother would say to me, “Look for the helpers. You will always find people who are helping.” Fred Rogers

 

When the sky filled with fire and the towers fell,

first responders poured into the fray.

Dug and dug and dug to find survivors.

Some served bottled water and pizza.

Others respectfully draped coats on the dead.

 

When the wind howled and the ocean rose,

volunteers stacked sandbags, hammered

plywood sheets over window panes.

Some gave their generators away.

Others gave up airplane seats for the elderly.

 

When the earth shook and cracked wide open,

rescuers pulled people from the rubble,

got them to stand single file, avoiding

downed pour lines. Held them close, closer

as they trembled in their own aftershocks.

 

Helpers can be found, quietly mending

that which has been torn, gaping at the seam.

They offer personal hygiene kits to homeless teens,

hand out stuffed animals to displaced children.

Listen, carefully, on the other end of a suicide hotline.

 

When the fire ate up the sky as the towers fell,

when the wind howled and the oceans rose,

when the earth shook and cracked wide open,

helpers were found quietly suturing the world

one stitch, one sandbag, one brick, one kind act at a time.

 

Marisa Moks-Unger

Erie County Poet Laureate, September 11, 2017

Written for the Remembering 9/11 Ceremony

Blasco Library of Erie County, Pennsylvania

 

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Writers’ Resilient Behavior Hallmark of Professionalism

Writers Keep Resilient With These Three Tips

Being willing to write as a beginner keeps writing blocks at bay.
Just as flowers bloom after long winter snows, so do writing blocks melt with action.

Busting through a writer’s block compares to the upward thrust of Spring flowers – their resilient nature ensures that they will continue to bloom. I have never met a professional writer who has not battled his or her share of writing blocks.

  • Most are formed over basic errors, such as spelling, usage, or style. Some are formed over taste or popular or aesthetic appeal. Will people understand the point? And the final is based on courage to create or “Does anything I write matter?”

Questioning Basics is a Common Block

Between writing under tight deadlines, searching for new markets to publish work, and interviewing or researching subjects, most writers have a lot of balls to juggle. The worst blocks send all the blocks tumbling to the ground. Being able to juggle several assignments – or the tenacity of a very long project like a novel or screenplay – depends upon adopting a beginner’s attitude. Being willing to look up the differences in affect/effect when drawing a blank keeps the balls in the air. Reading manuscripts backwards is a similarly tedious, but basic task that catches errors. And, detecting errors is what resilient writers and editors do.

The Deal with Public Appeal

Writing under deadline means setting aside personal ideology and meeting the needs of the reader. Is the vocabulary appropriate? Are the basic questions of who, what, where, when, and why being satisfied? Moving beyond what is trending into creating prose that touches on new takes on subjects keeps writing fresh. And writers in flow.

Does Anything I Write Matter?

Writers write to inform, encourage, and inspire readers. Once that is ingrained, blocks are less frequent. Why? Because the point of writing – outside of personal diary/journal accounts – is for the benefit of others. Finally, when that is routinely accomplished, then the courage of creating arrives regularly. In other words, confidence is born by picking up the balls and juggling them again and again.

 

 

 

Increase Flow with Prompts from Everyday Objects